Summary:
The challenge was two-fold in the campaign. First, to build a strong brand presence for the new website which acts as an internet portal to the Pharmaceutical Industry by which the consumer can get information and substantial discounts on prescription drugs
With an increasing population of the Uninsured, according to some estimates of 50 million, along with increasing health insurance premiums and more out of pocket costs, more and more Americans are falling out of compliance of their medication regimen.