Cre8tiv Werks just wrapped production for MyRXSavings.com and EG Lee & Company/SF. The challenge was two-fold in the campaign. First, to build a strong brand presence for the new website which acts as an internet portal to the Pharmaceutical Industry by which the consumer can get information and substantial discounts on prescription drugs
With an increasing population of the Uninsured, according to some estimates of 50 million, along with increasing health insurance premiums and more out of pocket costs, more and more Americans are falling out of compliance of their medication regimen.
Second challenge was to inform the visitor of the site via a tutorial. The user-friendly streaming video navigates through the vast categories and companies that provide cost saving coupons on over 350 script and over the counter medication. As a subscriber, one can receive updated information recent Health News and other helpful news.
Shot green screen at Beyond Pix in SF and posted at Cre8tiv Werks. Dennis Minnick was did Lighting Design and David Rounke and Davin Markham grip. CenterCut Studios handled the incredible Motion Graphics, which was created on each spot to show different areas the viewer could navigate to on the site. 4 spots were completed as well as a 4 minute tutorial for their website.